The sum of activities involved in directing the flow of goods and services from producers to consumers so as to promote and facilitate exchange and to attract a commission – affiliate marketing. The merchandising (marketing) is concerned more specifically with promoting the sales of goods and services to consumers (i.e., retailing) hence is more characteristic of free-market economies.
Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties – such a process can occur only when there are at least two parties, each of whom has something to offer – exchange cannot occur unless the parties are able to communicate about and to deliver what they offer. ‘Affiliate involving the two parties – is not a coercive process – all parties must be free to accept or reject what others are offering. So defined, marketing is distinguished from other modes of obtaining desired goods, such as through self-production, begging, theft, or force.’
Affiliate marketing organizations are organized advertising models in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates who belong to various affiliate organizations and associations – the commission fee incentivizes them to find ways to promote the company’s top-notch products –””digital marketing”
As the study of marketing became more prevalent throughout the 20th century – It soon became apparent that organizations and individuals, market not only goods and services but also ideas (social marketing), places (location marketing), personalities (celebrity marketing), events (event marketing), and even the organizations themselves (public relations). ‘‘Affiliate implementation program”
The Marketing Process
The marketing process is divided into a strategic and a tactical phase. The strategic phase has three components—segmentation, targeting, and positioning (STP). The organization must distinguish among different groups of customers in the market (segmentation), choose which group(s) it can serve effectively (targeting), and communicate the central benefit it offers to that group (positioning). The marketing process includes designing and implementing various tactics, commonly referred to as the “marketing mix,” or the “4 Ps”: product, price, place (or distribution), and promotion. The marketing mix is followed by evaluating, controlling, and revising the marketing process to achieve the organization’s objectives. – ”strategic marketing”